I'm Kate. Copywriter, content creator. I write stuff.

Web designer, not so much.

 

But you're here for the words, right?

 

You could write your own copy and content, couldn’t you? I mean, you did English at school, right? How hard can it be? Just like I could cut and colour my own hair too. Except, I did once, and let’s just say, Jeez. I bloody LOVE my hairdresser.

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Get it Right. Get it Written.

The right words will help to make your website WORK. The wrong ones – or poorly written ones – will spell disaster, darling. A disaster from which recovery will be as tricky as a dodgy DIY bleach job. And drunken fringe. Literally, it doesn’t matter how ace your shiny new site looks; the content is EVERYTHING.

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Good copy and content mean more than decent spelling and grammar (though I AM big on those, naturally. To a degree). Their primary purpose is to engage, persuade, inform and SELL. Sometimes it’s a softer sell, sometimes a bit more in-yer-face – but if you’re in business, one way or another, you’re selling. Or trying to…

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Sales Isn't a Dirty Word

Nope, don’t argue. If you’re not selling, you should be. Course, idea, membership, or product - even if it’s not direct selling, the concept is the same: Sign up, join us, enquire here, click now – ultimately, they’re all calls to action, just less immediate than ‘add to basket’.

 

Good content should be the cornerstone of any company’s marketing strategy – and good copywriting is way more than words. Getting your voice, speaking your customers’ language, understanding what they want and need – and conveying how you’ll deliver that, requires an in-depth knowledge of pain points and buying decisions, of drive and motivation. It’s psychology.

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The BEST Copywriting

But the best copywriting isn’t always about closing the sale. Sure, that matters; of course it does. More so if you’re after sales emails than if you need really good blogs. A business needs to build a rapport with its audience, a relationship even today. Your content needs to engage the reader. Ideally, to inform or educate. That’s how you build trust and show your ideal customers that they can rely on you.

 

The very best copywriting also means those potential clients can find you in the first place. If the words ain’t working, NOBODY’S getting to your website from Google. Writing for SEO (Search Engine Optimisation) is almost as important as writing to be read.

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I Write Stuff

I’ve been a copywriter for over ten years and a freelance writer for many years before that, and my background is in sales and marketing. Many copywriters will tell you that a journalism background is best. Some will say editorial or advertising are better initiations. Others will say it’s ALL about the sales experience. And you know what? None of them are wrong. They’re ALL good. What’s most important is that you find the right copywriter for you. A copywriter whose work you like, who knows what they’re on about. A writer who GETS you.

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Let’s talk. And drink coffee. Ooh, and let’s get cake, too. I like cake.

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I write stuff for all sorts of clients in all sorts of sectors. I’m happy to take on the diddy jobs and the big ones. I LOVE to work with small indies and REALLY make a difference – but I’m not precious, honest. I’m a delight. Albeit a slightly sweary one with several dogs, an eighties music fixation, and the ability to quote Father Ted and Fawlty Towers verbatim. So, how can I help? Here’s how:

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Copywriting & SEO Copywriting & Content Writing & Print and Digital Marketing Materials & Press Releases & Blog Writing & Property Particulars & Social Media Content & Proofreading & Editing & Print Articles & Website Audits

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